Music

Premiere: Watch the mesmerising new video for Yore’s “Knew Better”

Let us introduce you to Yore – a captivating artist creating conceptual, quiet storm soul.

Premiering today on HUNGER, “Knew Better” is the first glimpse into the LA-based singer songwriter’s unique world since a reinvention that involved shedding his previous musical identity of nine years.

The mysterious artist has collaborated with Grammy-nominated producer and songwriter Robin Hannibal (known for his work with Kendrick Lamar, Dvsn and Little Dragon) on this, the debut track from his forthcoming EP1.

The song is an expression of new vulnerability and regret I started writing three years ago. I was going through an intense period of alone time trying to figure out my life, listening to a lot of meditative ambient music”  he says of the collaboration.

An ode to rebirth set to a sprawling backdrop of piano and strings, the emotive composition showcases Yore’s angelic, soothing vocals – with a hypnotic video directed by James Mountford that explores renewal and healing.

 Watch the full video for “Knew Better” below, and follow Yore on Instagram.

13 September 2018

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