The Canadian neon-pop label you need to know
Green Machine trousers, yellow buckle up skirts, neon pants: PROFANITY is the new label to know blending highlighter hues and cyber-punk style. Designed by Canadian born, queer designer Lillea, the brand reflects her personal style and ethos, representing “freedom from societies rules, inclusivity and limitless possibilities.”
“My mother was a wardrobe stylist. I used to go to set with her and I became crazy for clothes at a very young age,” Lillea tells HUNGER. “It started with dress up boxes and moved into fashion, I found myself constantly thinking about outfits and what I could put together, so when I graduated [from John Casablancas Institute] I knew fashion was the industry I wanted to be in.”
“I always love to celebrate the queer community,” she adds. “I love supporting people with a strong sense of individuality. My brand’s aesthetic is eccentric, gender-less and happy.”
To find out more, head to whatthefuckisshedoing.com.
ImagesCourtesy of PROFANITY
TextEmma Firth
